Zapak.com: Got into the space of gaming and energised the category. Brought out through its intensive use of the online media as well as offline efforts the fact that gaming is the biggest industry.

Idea Cellular: Brought in the concept of the Big Idea to the telecom category. Started with a name called Idea. The first in this sector to explore inclusive branding. 

ISB Hyderabad: This very young business school is, in all of six years, on the Financial Times listing of the top 20 Business Schools of the world. The school has not believed in high-decibel advertising that is top-down. Instead, it has focused on building the brand bottom-up. 

LG: Has focused on product innovation, range and array in tough times for the category at large. Its very offerings that combine technology and cosmetic appeal to optimal degrees have worked. LG is the first name that comes to mind in this space.

Titan Industries: The market leader who is perennially paranoid of competition. Even though there is none to date. Keeps re-inventing itself and its offerings. Is a life-style player now. This company remembers that its life-cycle is short and keeps re-inventing. Does it well.

Cafe Coffee Day: The brand that believes in being “in the face” through its product offerings. Has grown exponentially over the years and has a total of 800 plus Cafes to date.